DataCard Corporation, a thriving $350 million
manufacturer of photo ID, embossing and encoding
systems realized that its Addressograph Division, whose
primary product is pressure sensitive credit card
imprinters, had been declining due in large part to
competition from more advanced magnetic technologies.
Consequently, DataCard decided the best strategy was to
divest Addressograph and subsequently offered the
division to the existing management team for $14
million.
Deciding that the price seemed steep, the management
team engaged Matrix to advise them on the transaction.
Solution
Matrix thoroughly analyzed Addressograph and identified
key areas of operation that would justify a lower purchase
price. Because of this analysis, DataCard finally agreed to
sell the division for only $8.5 million.
Matrix then arranged long-term financing that required
the management team to provide only 10 % cash at
closing.
Only 11 months after the transaction closed, Matrix
successfully engineered a $23 million recapitalization of
Addressograph that resulted in management realizing
$21.2 million in liquidity while still maintaining a 45 %
ownership stake in the new entity.